Do you wear T-shirts? Almost everyone has, at least several of them in their wardrobe. It’s quite a casual garment, worn either on its own, under a shirt, hoodie, or a jacket, both by young and older people. You can wear it on a daily basis and special occasions, depending on its design.
Because of its popularity, an increasing number of people decide to launch a T-shirt printing business. Today, you can notice many websites where you can choose the print you are particularly interested in and order a personalized T-shirt for yourself, the loved one, or a friend as an original gift. You can find such products, for example, at the TeeJunction website.
But how to start such a business, is it difficult? Can anyone do that? Many people have similar second thoughts before the launch of their first products. It’s normal that you’re worried about the success of your enterprise. However, when you’re prepared enough in advance, the only option will be to succeed. Here are some guides what you should do when you consider running your own T-shirt business.
Make a business plan
Before investing in any business, every serious entrepreneur must prepare a detailed business plan, taking into account potential costs and sales. They must estimate how much money they can spend on the whole project. To make a killing, you need to first make a reasonable risk assessment before even putting all your savings into the business. But remember: nothing ventured, nothing gained. If you have a good head on your shoulders, your sacrifice should bear fruit in the foreseeable future.
Drawing up your plan, another thing to consider is finding a niche. With so many similar companies on the market, your target audience should be distinctive. That’s why, think about your interests and what types of people you’d like to address, whether they are rock or baseball fans. The more original your niche is, the more chances of your success are. Why? Because there’s a little competition, which results in lower costs. So, choosing a minority group will be a considerable advantage, which can help you stand out from the crowd.
Come up with a design
After making a plan, it’s high time to design your T-shirts. Here, there are two most important things to deliberate. The first of them is material. It should be of good quality so as not to easily rip, shrink, or quite the opposite- stretch. Preferably, you should test different types of material by yourself and choose the best one so that a potential client would be satisfied.
The other key question is print. Here, you can either create your own ideas which will be ready and available for customers or allow them to create their own unique designs. You can always combine these two concepts too. However, a crucial factor is creativity, whose purpose is to attract people’s attention. If you aren’t sure about your designing skills, consult local or freelance designers who will certainly provide you with professional advice and give you a hand.
Validate your products
Once you’ve dealt with a business plan and design, you should check your products whether they will catch on, or not. How to do that before even printing them? The best idea is to post them on some related Internet forums, of course with a previous marking so that nobody could steal your ideas. In this way, you could receive constructive feedback thanks to which you’ll find out what should be improved or changed. Sometimes, it’s quite difficult to judge your own products objectively, and it’s worth asking others about their opinions. Not only can you rely on people from the Internet, but you can also try to reach some consultants who will give you some useful tips. Don’t be afraid of being judged! They are to help you improve your brand.
When you’re already sure about the quality of your T-shirts, finally you can print them. Remember that printing can affect the quality of the material, so choose high-quality prints to make a good impression on your clients. They’ll be disappointed if their new T-shirts tear or fade after washing. Thus, finding well-renowned printing houses in the neighbourhood will be helpful, though quite expensive. However, if you can afford, the cooperation with them is highly recommended.
Use marketing and start the sale
Going through all these steps, the last thing that you must do is use marketing to establish your brand on the market, and promote it. Then, you’re about to start the sale, ideally through your online shop. It is the best way in our contemporary world, where all people are surrounded by technology, on which they rely so much. Not only is it cheaper than setting up a traditional shop, but also much more comfortable. It allows you to work from home and whenever it suits you best.
The only thing you may worry about is how to deliver your goods to customers. The perfect solution is so-called dropshipping, which is transferring the customer orders to the manufacturer, or a wholesaler who ships the products directly to the client. That method is more and more often used in online sales due to its simplicity, cheapness and convenience.
In conclusion, launching a T-shirt printing business may appear to be quite complicated. However, if your plans are well-thought, and you know what to do, there’s nothing easier than starting this enterprise.